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ჩვენს შესახებ
მთავარი გვერდი
ჩვენს შესახებ
How a Danish jewelry brand designed pieces for women around the world to express their
stories through their style.
A charm to tell so many stories
Pandora began designing its beloved charms in the year 2000. Each charm has a meaning, some times many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them.
Back in time with Pandora Charms
2000

2000

Pandora began designing its beloved charms in the year 2000. Each charm has a meaning, some times many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them.
From 1982-2019
1989

1989

Pandora began designing its beloved charms in the year 2000. Each charm has a meaning, some times many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them.
Discover more rings
Sustainability
Sustainability
As a leading global company, we look closely at how we bring our jewelry to consumers in a responsible way. We aspire to be a low-carbon business, to drive circularity into the core of how our products are designed and into their end of life, and to be an example of what it means to be inclusive, diverse and fair.
Make It Personal
Make It Personal
Do they never miss a horoscope? Or get everything they own monogrammed? Make special birthdays even more memorable with jewelry that celebrates what makes your special someone different. From zodiac to letter charms, to our stones of the month series, wrap up a gift that's unique to them.
Materials
Materials

“The one thing we are guaranteed to share in our human experience is our capacity to give, receive and share love. It’s not only the red thread that weaves together the special highlights and moments within our collections – but within our lives, as well. And our jewelry becomes a tool to enable the wearer to express that love.”


– Pandora’s SVP Creative Directors, Francesco Terzo and A. Filippo Ficarelli
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