It all started in 1982. In a small jeweller’s shop in modest surroundings in Copenhagen, Denmark, Danish goldsmith Per Enevoldsen and his wife Winnie began the journey of what would one day become Pandora. From the beginning, they often travelled to Thailand in search of jewellery for importing. In 1987, after several successful years as wholesalers, the retail activities were discontinued and the company moved to larger premises. Meanwhile, the first in-house designer joined the company and Pandora began to focus on creating its own unique jewellery. In 1989, the company decided to start manufacturing its jewellery in Thailand. In 2000, Pandora’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and in the following years, driven by growing demand, the company began to expand internationally, entering new markets such as the United States in 2003 – today the company’s largest market – and Germany and Australia in 2004. Over the following years, Pandora rapidly expanded its market presence from a Scandinavian platform to an international marketing and sales platform. In 2005, Pandora opened a large scale crafting facility in Gemopolis, a jewellery industry zone outside Bangkok. Since then, we have expanded our operations, most recently in 2017 where we opened a crafting facility in Lamphun near Chiang Mai in Northern Thailand and in 2018 when we opened the Triple A facility in Gemopolis.
