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PANDORA'S WORLD
Story of the Danish jewelry brand & how they designed pieces for women around the world to express their
stories through their style.
A charm to tell so many stories Pandora began designing its beloved charms in the year 2000. Each charm has a meaning, some times many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them.
Back in time with Pandora Charms
2000

2000

Pandora charms are detailed with stones, bringing a new level of elegance & exclusivity to our line-up
From 1982-2019
1989

1989

Pandora's founder, Per Enevoldsen, holds the very first ring manufactured at our crafting facility in Thailand
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Sustainability
Sustainability
As the world's largest jewelry maker, we're committed to being carbon neutral by 2025
Make It Personal
Make It Personal
Pandora jewelry is all about expressing who you are through style. Give a voice to your loves through pieces that remind you of everything you are and everything you love.
Materials
Materials
Pandora puts a lot of love into finding not only the best materials for each jewelry design but also those that help protect our planet